Daily Archives: 30/10/2018

1 post

Oatly: When A Factually True Ad Causes Controversy

When a biologically true statement is ‘controversial’, you know something’s not right… Oatly, is a Swedish-based company that produces milk alternatives made from (you guessed it) oats. They’re absolutely smashing the dairy free market, so they decided to go ahead and spend £700,000 on an epic ad campaign in the London Underground. They filled an entire section in King’s Cross station with a very simple but true statement. It’s like milk, but made for humans. Isn’t this so amazing? The beautiful […]